BEARD
REVERENCE

Beard Reverence is a new men’s grooming line created by Personal Reverence. Beard oil is the flagship product with complementary grooming products launching shortly after. The brand had to look great on a bathroom counter and stand out among the pages of competitors on Amazon.  

OVERVIEW

Brand Strategy
Brand Design
Packaging Design
Photography Direction

RESULT

SERVICES

I developed a visual strategy to help Beard Reverence look professional and noteworthy from day one of launch. Most competitors use illustrations and rugged men to sell their products in the marketplace. To stand out, I created a modern, masculine brand with a flexible color palette, to plan for new scents in the future. 

The reviews from their launch illustrate how they had confidence in purchasing from the Beard Reverence because of product presentation–even though they were new. Their grooming products are consistently showcased on the first two pages of Amazon and they have thousands of 5 star reviews. Best of all, reviewers share their own photos of the product and comment on how they love the quality of the packaging.