MRS’S G’S HOT PEPPER JELLY OVERVIEW

Mrs. G knew she needed to rebrand to get noticed by artisan grocers. Her hot pepper jelly got rave reviews but the original label design was missing something. We worked together to build a brand identity that stood out with vibrant colors and a hint of humor (her signature jelly is named Ja-Ha, pronounced “HaHa”). The brand has a modern retro feel utilizing illustrations, and hand drawn elements. After the rebrand, Mrs. G has very little trouble getting into groceries stores. Her jellies can be found in 18 locations including wineries and Amazon. 

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Branding | Packaging Design | Business Card | Instagram Grid Design

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patterns & Illustrations

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Visuals designed to move products from concept to cart.