NEW BALANCE
BRAND GUIDE

This brand guide needed to be a living, breathing document that not only inspires employees but serves as an on boarding resource for the creative department and account executives.

OVERVIEW

Brand Guide Design
MS Word Template Design


RESULT

AGENCY: MORRIS

Before the project began, I had to organize all the sections to create a comprehensive guide. Knowing it would be utilized by the in-house creative team, vendors, and other agencies, a detailed table of contents and numbering system was a must. In the end, the 74-page guide served as a written and visual cornerstone for the brand. 

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Visuals designed to move products from concept to cart.