PERSONAL CREATIONS
CAMPAIGNS

Personal Creations was purchased by Provide-Commerce and ready to evolve and grow the brand. Their current market was mostly grandparents but they wanted to acquire new audiences with a more targeted product portfolio and elevated look.

OVERVIEW

Brand Evolution
Concept Development
Art Direction
Photo Art Direction
Catalog Design
Creative Team Management

RESULT

PROVIDE-COMMERCE:
ART DIRECTOR AND CREATIVE LEAD

As creative lead, I developed campaigns based on the most profitable gift giving seasons. These assets (graphic elements, typography and photography) were rolled out to the rest of the creative team to create a cohesive customer journey. As a small in-house creative team of 5, we produced 8+ catalogs per year, email, site updates and online ads. The brand grew in both visibility and revenue as a result of the brand evolution. 

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Visuals designed to move products from concept to cart.