Personal Creations was purchased by Provide-Commerce and ready to evolve and grow the brand. Their current market was mostly grandparents but they wanted to acquire new audiences with a more targeted product portfolio and elevated look.
Photo Art Direction
Creative Team Management
ART DIRECTOR AND CREATIVE LEAD
As creative lead, I developed campaigns based on the most profitable gift giving seasons. These assets (graphic elements, typography and photography) were rolled out to the rest of the creative team to create a cohesive customer journey. As a small in-house creative team of 5, we produced 8+ catalogs per year, email, site updates and online ads. The brand grew in both visibility and revenue as a result of the brand evolution.