A strategic brainstorming session to uncover what makes your product unique, so we can pair your vision with your customer’s deepest desire.
A brand experience that combines custom logos, submarks, colors, patterns and photography style to build trust, brand recognition, and emotional investment.
The perfect package design to fast-track sales with an execution that is both beautiful and cost-effective.
A brand manual to ensure you, your team and vendors have the confidence and support to implement cohesive visuals, no matter where you are marketing your business.
Here’s what you’ll experience with The Product Perspective:
After all final refinements are made, I’ll create a brand manual to guide you from launch and beyond. Whether you are creating or hiring out, I’ll walk you through how to consistently present your brand.
Guide your customer through a seamless experience during their journey. Show consistent visuals and build trust while they learn more about your brand through their platform of choice.
This is where the rubber meets the road. Your brand and genius, all rolled up in one extraordinary package. This is where those seconds count as we grab their attention and land in their shopping cart.
Now I’ll add a few more elements to increase the level of sophistication. Icons and patterns add layers of interest to your marketing - where details tell your brand story in a subtle, subliminal way.
Explore how your brand is further enhanced by the strategic use of color. See how color paired with text push your brand to the forefront, inviting your customer to look a little closer.
After we deep dive into your competition, I’ll present a visual direction that bridges your vision to your ideal customer. This step ensures I’m on the right path to creating a brand that thrives for years to come.
This is the drum roll moment. The first part of your brand is revealed with logo and submark working side by side. You can truly envision your brand experience as the business owner and potential customer.
The heart of your business moves from concept to reality as we map out a visual direction.
So you, or your team, can continue marketing your business with primary and sub-marks in print and web format.
You’re prepared for any print or web opportunity with rgb, cymk, and hex codes.
An extension of your brand that promotes your personality and product features.
Continue to communicate your messages in style and on-brand with clarity.
Let your audience know they’re in the right place and make a connection.
Make an impression with a curated feed that delivers on your brand promise.
Let’s get your product perfectly packaged so you can make some sales!
Ensure a consistent brand experience for both internal and external teams.
All your branded assets, organized and ready to be applied (uploaded upon final payment).
* A dieline is the flat artwork that will be printed that packages or makes your product sellable. Examples include a label, box, shipping box, hangtag, display, wrapper, bottle, etc. If you need more assets designed, add-on items are available.
Let’s make sure we are on the same page as we create a strong foundation for success. You can book additional chats and/or email anytime - plus I like to see the face behind an amazing product.
An organized process with deliverables, expectations and due dates. No more wondering what you need to do or when you will finally see designs. It’s time to plan that launch.
A comprehensive guide (not a mood board) that visually represents your unique brand. See all your brand assets in one place. Understand how each item is important to the brand experience.
Training that shows you how, when and where to use your new brand assets. You’re ready for anything that needs to be created without feeling overwhelmed.
My resource vault – so we can find beautiful and cost-effective ways to communicate with your audience, without sacrificing quality and wasting time.
A life-line call within 30-days of receiving your files. Just in case you have any questions after you've started using your brand assets. So you’re not left holding the bag.
We use a brand discovery questionnaire to uncover what makes your business unique and irresistible. Then we create a strategy to get your product into the right hands.
With our strategy in hand, we develop a Brand Experience. We will reveal your logo, colors, typefaces, and packaging - in real scenarios. Finally, all your hard work has come to life as you prepare to launch.
We refine our final assets and ensure they are precision perfect for print and web. Send off your package files to the printer while you apply your brand experience to every last detail of your launch.
It's time to unveil your brand to the world. Take notes as you watch your brand grow as products fly off the shelf. It's time to track your progress and reach those projections.
Jesse steinberg, Beard Reverence
Cindy Greaver, Mrs‘s G's
Let’s make an impactful first impression with a visual strategy rooted in what makes your brand inspiring and accessible. A brand that looks amazing and reflects all the hard work that you’ve done. A brand that leaves your audience yearning for more and your team prepped for growth and opportunity.
I’ll apply all the brand expertise I’ve acquired while working at agencies and in-house corporations to propel your brand in the right direction - without the million dollar budget. Together, we will get your product to print in as few as six weeks with an asset library prepared for your social media, print or web needs. Everything you need to gain momentum and move forward.
I’m Lindsay, and it’s my passion to help small business owners like you, leave the DIY, pretty but superficial, brands behind to invest in an entire brand experience to launch your product.
Are you ready to build a brand and launch your product without all the trial and error?
You’re in the right place. My process includes several checkpoints to make sure we’re on the same page. We will go over your brand questionnaire, competitors and vision before any designs are created. A direction board further illustrates our goals and where the brand is headed. If we need to pivot, we will adjust as needed before the heavy design phase.
Unfortunately, No. To create a successful solution, we need a strong brand foundation that will inform all the design decisions. The Product Perspective is a process that combines building a brand identity and the packaging at the same time - ensuring a cohesive and executable packaging design. If you're already purchasing the Product Perspective, or a previous client, you an add-on additional packaging designs for a product line, etc.
This is an investment in you and your dreams, not just another task on your list. We make your contributions much heavier at the start of the project. You give me the inside scoop into your company, your desires, and the final result. Then, I'll reach out with recommendations during every step of the process to ensure we're on the right track. A majority of customers find they have more time to focus on their business because their brand and packaging are taken care of – they're not wasting time trying to DIY or fit into a template, one-size-fits-all design.
I can help! This unique process will reveal where your current brand might be missing the mark, giving us a chance to pivot to reach your goals. Your new brand experience will give you the tools to make decisions based on your customer and product vision. No cool looking logos that don't have any substance around here.
Absolutely! Just click the items in the “add-on” section and you’re on your way. These are the projects we find clients ask for most often. We will complete the Product Perspective first, then move on to the add-on projects with our strategy in hand. You can always reach out if you don’t see something listed that you know you will need.
I completely understand. There is a lot on the line when it's time to have your package printed. I have a few options to set you at ease. Not only do I provide print-ready files, but I also include training on how to go through the printing process including what to look for and how to ensure you get the best possible result in your printed piece. If you are still nervous, you can add the “print proofing” option to your proposal in the add-on section. We will have the printer send the proofs to me for review, ensuring the files are printed exactly how they were created.
I’m happy to help in any way. You can book a call or email at firstname.lastname@example.org