SONY
A700 SALES KIT

Sony is know for setting their stores up for sales success. They wanted a new training and sales experience for the roll out of their A700 camera. 

OVERVIEW

Packaging Design
Training Guide
Sales Reference Guide


RESULT

AGENCY: MORRIS

Rather than create a single sales or training guide, I designed a box that would house a quick sales reference guide, a training guide, an enameled pin, a welcome letter and a leather notebook. The training guide is full of inspirational imagery paired with features and instructional diagrams. Because this camera was targeted to professional photographers, the features and technology needed to easily referenced in the sales guide. All the elements included were intended for the sales team, but designed in a way to impress customers, should they need extra convincing.

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Visuals designed to move products from concept to cart.